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WHY IGNORANCE IS BLISS

Updated: Sep 25, 2019

When i was designing shoes, the one thing that truly made me stand out was the fact that I hadn't grown up with high-end fashion influence. If you could imagine during the free-class at London College of fashion, I was sitting in a glass box in a singlet, sawing away at wooden lasts and the girls were outside in the air-condition surrounding the glass box practising drawing.


I knew two things: 1. If everyone was practising drawing and I was practising making - I'd know more about how the shoes actually come out 3D and sit on the foot, 2. The less time I spent seeing what the others saw, the more original my designs could/would be. In-fact I made it one of my rules that I never, ever looked at magazines or women's shoes - just so that I could keep my designs as original as possible.


My next strategy to maintaining originality was to only derive inspiration for my designs from the most original form of creation, nature. I'd see things in nature, imagine a design, write the design down in words (not draw it) and then come back one month later and create a design from the word's I'd written. You can see how I went from original inspiration > a description > a re-imagination of the original description. Now we are getting towards securing originality.

Safe to say, my designs were VERY different from the rest of the cohort.


Another example.

There are plenty of examples of people have innovated in industries because they haven't been primed by the incremental progress. Think about this:


'The Quantum leap theory' in the developing world. Completely applicable currently not only in Fintech but also their attitude to the Iphone generations. Fintech - India has about 50% of the most innovative leading Fintech startups the world has to offer. Why? Because they don't have legacy systems. In essence there aren't systems - so they get learn the pro's and con's from the rest of us and create a new generation on Financial Technologies that we are only dreaming of. See page 46-49 in this doc.


"

Many banks have already realized that they need to act and are going proactive in their approach to collaborating with FinTech. The digital payment space has seen quite a few such collaborations via innovation programs, incubators, accelerators, as well as M&A activities. Large banks and NBFCs are looking to establish partnerships in order to expand their existing lending capabilities in the digital lending space. This creates a win-win scenario as banks are able to gain from FinTechs' tech capabilities, unique front-end, and millennial appeal. On the other hand, digital lenders get a referral/lead-

generation channel and get an additional revenue stream as technology providers to incumbents (lending-as-a-service).


Payments Since 2015, India has witnessed a total of 57 deals being forged between the banks and the Indian startups. Some of the banks that are leading this race are YES Bank, ICICI Bank, HDFC Bank, Axis Bank, etc. YES Bank has formed more than 20 partnerships with digital payment startups to leverage their superior technology and front-end technologies. ToneTag, Razorpay, MobiKwik, and Novopay are some of the startups that are leading as the most-preferred FinTech startups for partnerships by banks."

The theory about Iphones. As you may have noticed we seem to move from Iphone 1-2-3... Each time a very small change, such as changing the charging cord and jamming us $150 for a new one for no reason, or changing the size of the phone. Each time we are sold the new generation. But imagine if you were in a developing country right now and you'd previously had something like a Nokia 3315 and then were given the current Iphone (is it an Iphone 8? who cares). In the western world we have been primed now for these incremental changes. Whereas if you were in the developing country, you have no limitations to your imagination and what the Iphone 9 would be like. A final example.

There are hundreds of books trying to explain giving less fucks in bookstores. How do you give less fucks. Be more ignorant.

Back yourself and be creative, then back it up with logical decisions. Trust me, Ignorance is bliss.


If you don't believe me watch this

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